A.F. Smith Privacy Policy
Last updated: January 17th, 2025
A.F. Smith is committed to your privacy. Read our customer Privacy Policy for a clear explanation of how we collect, use, disclose, transfer, and store your information when you visit our website or use our services. By accessing our website, you agree to the terms outlined in this policy.
The Types of Information We May Collect From You
We collect your personal information when you provide it to us to provide you with a seamless shopping experience. "Personal Information" is any information that can be used to identify you or that we can link to you as an individual and may include:
- Personal Identifiable Information: Name, email address, shipping address, phone number, payment information;
- Company or Organization Details: Company name, email address, shipping address, phone number, job titles;
- Account Information: Login credentials, order history, and preferences;
- Technical Data: IP address, browser type, device information, and cookies;
- Marketing Data: Your preferences for receiving marketing materials; and
- Information we collect automatically through cookies and similar tracking technologies through our website, inventory applications or other online services.
We may also collect other information that you voluntarily provide to us, including when you communicate with us via email, phone or other channels; when you submit an application for employment with us; when you sign up for an event; and when you respond to our communications or requests for information.
Information We May Collect From Third Parties
We may obtain your information from various sources, including third parties and publicly available data. This helps us update customer and account records, identify new customers, and prevent fraud. Additionally, we may gather information from social media and digital interactions.
How We May Use Your Information
We may share anonymized information that cannot reasonably identify you or your organization, but only as allowed by relevant laws. While you are not obligated to provide personal information on the public sections of our website, you have the option to do so by filling out any of the forms available on the site. Additionally, A.F. Smith gathers the domain names and IP addresses of its visitors, along with usage statistics, analytics, and purchasing history. This information helps us promote our products and services. For more details, please refer to our cookies policy.
We are committed to protecting and respecting your privacy. We may use your personal information we collect to:
- Process and fulfill orders, including payment and delivery;
- Provide customer support and respond to inquiries;
- Customize your shopping experience and recommend products;
- Communicate promotional offers (with your consent); and
- Improve website functionality and security.
How We May Share Your Information
A.F. Smith may share personal information with A.F. Smith affiliated companies, service providers, who act on our behalf, our employees, partners, vendors, or others at your direction. Further, A.F. Smith does not share personal information with third parties for their own marketing purposes.
- Service Providers: Third-party partners who assist with payment processing, logistics, and marketing.
- Employees: Limited to the performance of their duties, and in line with the reason for processing. Our employees are required to keep that information confidential.
- Partners: At times, A.F. Smith partners with its sister organizations: goPoint and Microsystems, to provide services or other product offerings. A.F. Smith requires its partners to protect your personal information.
- Vendors: F. Smith may share personal information with its vendors to better assist in servicing you, particularly for larger projects and logistics purposes. Our vendors adhere to their own privacy policies, which we encourage you to review.
Retention of the Information We Collect
We retain the information we collect for no longer than is reasonably necessary to fulfil the purposes for which we collect the information, as outlined in this policy or as required by law.
Protection of Personal Information
We implement industry-standard measures to protect your information from unauthorized access, loss, or misuse. We are constantly working to improve on these safeguards to help keep your personal data secure. However, no information system can be 100% secure, thus we cannot guarantee absolute security of your information.
Your Rights
Where we have relied on your consent to process your personal information, you have the right to revoke that consent at any time, as outlined in this Privacy Policy. To withdraw your consent, please reach out to us through our Contact Us page. Keep in mind that in certain situations, this may result in our inability to continue providing services to you. If you no longer wish to receive marketing communications from us, you can also let us know via our Contact Us page.
You have a number of rights in relation to the information we hold about you. Under Bermuda’s Personal Information Protection Act you have the right to:
- Access to the personal information we hold about you;
- Request corrections o inaccurate or incomplete information;
- Withdraw consent to data processing (where applicable); and
- File a complaint with the Bermuda Privacy Commissioner.
If you would like to discuss or exercise these rights, please contact us at info@afsmith.bm.
Policy Updates
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.
How to Contact Us
We welcome your enquiries and comments. If you have any questions or concerns about this Privacy Policy or how your information is handled, please send us a message via our Contact Us page or by writing to:
Ms. Morgan Smith, Privacy Officer mksmith@afsmith.bm
